After some initial skepticism, Em Beihold now says, “TikTok saved me”After some initial skepticism, Em Beihold now says, “TikTok saved me”


Em Beihold‘s song “Numb Little Bug” went viral on TikTok and then became a radio smash. Considering she only started using the app because she was at a very low point in her life, it’s no wonder that Em says, “TikTok saved me.”

Em tells ABC Audio, “I’d actually graduated June 2020, into the pandemic. I was a very hard worker, an overachiever. I thought, if you do this, you, in theory, get a good job after. But nothing was happening. I applied to hundreds…heard back from one. So that definitely led to some depression.”

“I felt this hole that I didn’t think I’d be able to crawl out of,” she continues. “Because, I mean, you’re writing all these cover letters and updating your resume every day and nothing’s happening. But TikTok saved me.”

At first, Em dismissed TikTok as a “children’s dance app.” But after she downloaded it and posted a cover of a Dua Lipa song, she realized there was something there.

“I had ten followers, but it got 300 views,” Em recalls, adding, “I think in that moment I realized there was something there.” After she saw how other songs on TikTok were getting millions of views, she realized “how powerful a tool it could be.”

Em notes, “I never at any point was like, ‘Oh, this is how it’s going to happen.’ I was just using it because I saw what it could do.”

But of course, that is how it happened: After posting her song “Groundhog Day” in May 2021, it went viral, which led to a record deal. Then, “Numb Little Bug” happened.

Em recently released her EP Egg in the Backseat along with a new song, “Goo.”

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